While Willys has been credited with the world’s first SUV with its lineup beginning in the late 1940’s, it almost won the title of the world’s first mini-van. While many people are familiar with the FC-150 and FC-170 lineup of the late 1950’s, this unique “commuter” was constructed as a prototype by Reutter in Stutgart,West [...]

The government of Argentina approached several United States automakers in 1951 to determine the feasibility of building cars in Argentina. Deemed as too small a market, no one was interested. Kaiser stepped forward and in January of 1955, Industrias Kaiser Argentina was established as a joint venture between Kaiser Jeep, the Argentine government and several [...]

The civilian Willys Jeep is here
Born for War…Ready for Peace… To millions of people all over the world “Jeep” means WILLYS
This was a marketing slogan used by Willys in conjunction with a full color ad in Post magazine of 1944. The end of the war was near and Willys-Overland was positioning itself for the upcoming [...]

There was never a lot of marketing information released by Willys-Overland concerning the CJ3A. They were more concerned with the passenger wagon and trucks at this point.  It was bascially an upgrade to the CJ2A and was treated as such. There were several farm promotions although the war had been over for nearly 4 [...]

New! Our Willys Jeep custom made posters are now viewable on YouTube. You can see them in this video. It is suggested that you view the high resolution version in large screen mode. Additional videos will be available and will be posted here in the near [...]

As defined by many comic book collectors , the Golden Age of comic books covers a general time line of the mid 1930’s through the late 1940’s. Comics evolved from the cartoon strip in the daily paper to their own booklet containing a complete episode. During this period, many of the modern “superheroes” such as [...]

The pickup truck…an American icon. Since the beginning of auto production, an automobile with cargo capacity was always sought after by the public.
Hauling large items had long been the domain of larger, heavier trucks  which were designed for on pavement operation. Various manufacturers had produced smaller vehicles with a pickup or stake bed, but [...]

This picture puzzle of a “super  jeep” featured a 8 wheel vehicle with a GPW front and a rear configuration of 4 driving wheels.
This was , in fact, the Ford GP T-13, an 8×4 rear wheel drive Jeep. The front wheels are mounted on a solid I beam and have no drive components. The wheel [...]

Henry Ford had a saying that you could have his cars in any color you chose…. as long as it was black. Willy’s echoed that sentiment with its introduction of the passenger station wagon. It was initially offered in one color combination of red and white. Eventually through the production years, the paint scheme went [...]

While this line may be more recognizable from the song “Winter Wonderland” it  nevertheless led off a 1960 advertising folder promoting the Forward Control FC-150, utility wagon, pickup truck and CJ-5. By this time, the FC-150 was several years old and had migrated from a smaller CJ-5 48″ frame to its very own 57″ platform.
The [...]