The CJ5 was undeniably the most widely produced of Jeep vehicles ( until Chrysler) . Its production figures totaled over 603,000 and it was produced over a 30 year span with only slight modifications. It has proven itself to be a worthy off-road vehicle and the many aftermarket conversions continue to its legend. A variety [...] [...]

OK, so maybe the wives won’t appreciate this one, but this postcard from the late 1940′s shows the “Jeep” mindset and how it was utilized to market everything from Cigarettes to Motor oil. There are quite a few comic postcards out there and I will continue to share my collection.
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New for ’72 -Guts to do more for you than ever before. As AMC corporation had now taken over the manufacture of the “Jeep” line, the new marketing campaign was underway. The Wagoneer was offered with a 258 ci engine standard and an available 304 0r 360 V-8.The design was clean and had a color [...] [...]

The model 8-BH Backhoe for the Willys CJ5 model was a hydraulically operated device which attached to the small bed of the Jeep [...]

Hello to all visitors; There is now a pdf file with repair specifications for all vehicles manufactured between 1953 and 1961. Of course, much of this will apply to both earlier and later models but does concentrate on CJ3B, CJ-5, CJ6 and station wagon. It covers all the engines and drivetrains with important specs for [...] [...]

While most people in the world have heard of Fidel Castro and associate him with being the dictator of Cuba and a cigar smoking connoisseur, few are aware of his committment to the Willys Jeep for his military.  Cuba had hosted a Willys South American Convention several times beginning in 1955; it was after the [...] [...]

While Willys has been credited with the world’s first SUV with its lineup beginning in the late 1940′s, it almost won the title of the world’s first mini-van. While many people are familiar with the FC-150 and FC-170 lineup of the late 1950′s, this unique “commuter” was constructed as a prototype by Reutter in Stutgart,West [...] [...]

The government of Argentina approached several United States automakers in 1951 to determine the feasibility of building cars in Argentina. Deemed as too small a market, no one was interested. Kaiser stepped forward and in January of 1955, Industrias Kaiser Argentina was established as a joint venture between Kaiser Jeep, the Argentine government and several [...] [...]

The civilian Willys Jeep is here
Born for War…Ready for Peace… To millions of people all over the world “Jeep” means WILLYS
This was a marketing slogan used by Willys in conjunction with a full color ad in Post magazine of 1944. The end of the war was near and Willys-Overland was positioning itself for the upcoming [...] [...]

There was never a lot of marketing information released by Willys-Overland concerning the CJ3A. They were more concerned with the passenger wagon and trucks at this point.  It was bascially an upgrade to the CJ2A and was treated as such. There were several farm promotions although the war had been over for nearly 4 [...] [...]