The pickup truck…an American icon. Since the beginning of auto production, an automobile with cargo capacity was always sought after by the public.
Hauling large items had long been the domain of larger, heavier trucks which were designed for on pavement operation. Various manufacturers had produced smaller vehicles with a pickup or stake bed, but they were usually not the 4wd variety and lacked the ruggedness that the Willys Truck offered. Based on their successful Military MB and civilian CJ2A series, they created a longer wheelbase unit with decent ground clearance and 4 wheel drive. Their marketing department informed us that these trucks were great for roadless areas through rough, open country; steep grades were now accessible, superb traction in snow, ice, mud and sand was effortless. Powered by the 4 cylinder 134 “Hurricane” engine it was geared with a low ratio of 2.43 to 1. Coupled with a rear axle at 5.38 to 1, it could pull itself and cargo through tough terrain. It was more than a match for the toughest operating conditiions on the farm or in industry. The sturdy steel body,heavy ridgid frame and the other parts were substantially constructed for years of service and low cost maintenance. With all this steel, it was still touted as being “low weight” with maximum fuel economy. ( Some things never change in the auto industry)
The power takeoff option could operate many pieces of equipment such as pumps,buzz saws ,generators and welders. Everything you could possibly need as a farmer or business.
It featured a wide-opening hood and narrow fenders to bring the engine within easy reach. A roomy,comfortable cab provided safer visibility through extra deep windows and windshield. It even had all the comforts of home; easy-posture seats, arm rests and window wing vents.
As much of the country’s population was still rural in the 1940′s, the ability of a truck to be used in farming was important. This truck could be used for hauling hay or feed in the morning and then driven to town as the family vehicle. Willys marketing people were never shy about coming up with hundreds of vehicle uses. They tried to appeal to as many potential customers as possible. By the mid 1960′s, the time proven design of this truck was superceded by more modern styles and in the hands of Kaiser corporation, it was no longer viable. It was just a few short years later that the company closed down production and sold the Jeep line to AMC.
