Henry Ford had a saying that you could have his cars in any color you chose…. as long as it was black. Willy’s echoed that sentiment with its introduction of the passenger station wagon. It was initially offered in one color combination of red and white. Eventually through the production years, the paint scheme went to a “woody” look and solid colors with accent trim. The solid steel body was offered with seating for seven on comfortable spring-cushion seats with durable simulated leather,hair felt and cotton padding.
This same steel body was proudly proclaimed as very modern with a one piece steel top for maximum safety and long service. The finish would last and the body would be free of squeaks and rattles found on the older style wagons with wooden bodies. Safety plate glass was installed all around the 14 individual panes of glass. This glass all around was for great visibility and added safety. Further into the interior, the wagon was stated to be luxurious and practical. It had painted on wood designs like the exterior and simulated leather arm rests. The ceiling materials were colorful,washable plastic-coated fabric. Dome lights at the front and rear were provided. It had a glove box and deluxe steering wheel with horn button rim. A space for an optional radio was provided. Double windshield wipers and sealed beam headlights completed your package on standard models.
The power plant was the “war tested” Jeep engine used in 500,000 fighting Jeeps. Initially the wagon was only offered in the 4 cylinder version but as the 1950′s came along, the need was seen to offer the
Lightning 6 as an optional power plant. This engine was promoted to give you “flashing getaway, faster pickup and top flight performance”. The 3 speed transmission came with an overdrive unit as standard equipment. Initially offered as 2 wheel drive units, they soon upgraded to a more off road worthy 4 wheel drive wagon which was marketed to ranchers, farmers and sportsmen. Almost anyone who need to haul something was a good candidate to own a Willy’s Station Wagon. The advertising proclaimed “2 cars in one”, “more all around usefulness” in an attempt to define the multiple uses of the wagon.
Also at this time in 1950, the body style changed with a V shaped divided front grille with chrome accents in the deluxe station sedan model. New sound absorbing materials were used for a quieter,less utilitarian ride.
A new hydraulic braking system required less pedal effort and gave you better control of the brakes for smooth, safe stops. The exclusive Planadyne ride with independent front suspension,oversize shock absorbers,rubber insulated springs and low pressure tires combined to offer the ultimate in riding comfort. Road bumps and vibrations were dampened before they reached the passenger compartment.
Access to the station wagon was through 4 side doors which were large enough for a 6 foot man. ( amazing how we have grown in 60 years) The rear tailgate accessed the storage area which had raised wooden slats on the floor for ease of cleaning. The rear of the car was split between a tailgate and an upper window for ease of loading. The tailgate was reported to have a capacity of 1000# and was hinged along its entire length.
Rounding out the wagons features were those of body. This all steel body that was mentioned earlier has been bonderized to prevent rust. Double coats of baked on enamel looked new for a longer time and fenders and floors were protected by a factory applied undercoating.
Being the first SUV in the world ,Willy’s set the standard. Of course,in 2010, they seem crude, but it was this machine that got the utility vehicle in the public eye and made them a household name.
